Why Your Affirmations Aren’t Working (And What to Do Instead)

Meet the Gru of Your Mind 🧠

The critical factor is like Gru from Despicable Me.

It’s the bossy gatekeeper that separates your conscious mind from your subconscious.

So when you say:
💬 “I am wealthy.”
But your brain snaps back with:

🙄 “Umm… have you seen your bank account though?”

That’s Gru.

He’s not buying it. And he won’t let that belief in unless he already agrees it’s true.

That’s why affirmations feel good for like… 7 seconds, but nothing actually shifts long-term.

You can write “I am worthy” 17 times in a journal and still spiral the next time someone ghost-watches your Stories without buying.

So how do we get around Gru?

Easy.

We wait for him to take a coffee break ☕️
(aka when your brain slips into the theta state—that dreamy in-between space right before sleep or during hypnosis.)

In theta, Gru’s on lunch.

The subconscious is wide open.

And all those affirmations? They sneak past the guard like Minions and start rewiring the system.

THIS is why hypnosis works like rocket fuel.

Because the suggestions go straight to the subconscious and that's where the real change happens.

Where your identity lives.
Where your habits are born.
Where your self-sabotage dies.

✨ Affirmations aren’t bad. But alone? They’re slow AF.
✨ The critical factor will block anything that doesn’t feel true.
✨ Hypnosis is the cheat code because it bypasses the guard at the gate.

And this is just one of the modalities I use with my clients because it gets to the root of the problem.

Ready for 1:1 support? Just fill this out and I'll be in touch.